Nintendo Direct Presentation

While in New York, we went to New York Nintendo, the Nintendo World store formerly known (and The Pokémon Center before that) before renovation and rebranding occurred earlier this year. We invite you to discover pictures of the new store in our gallery below.



In this shop, which is not without thinking of a cross between an Apple Store and a Disney Store, the Nintendo characters are part of a clean environment. Obviously the best-known licenses such as Mario, Pokemon (unsurprisingly, Nintendo New York is a PokéStop) and Zelda enjoy larger radii and provided that the other (as well as the brand Nintendo itself) . Kirby fans, Animal Crossing, or Splatoon them also find a selection of products. For the nostalgic players, older Nintendo consoles like the Super Nintendo or Nintendo 64 have also the right to a few products.

Besides the many products (some of which are sold more expensive than in other shops in the area), Games (US versions only) and demo areas, Nintendo also offers a New York party making the effect of a museum Nintendo. This is where it is possible to see the Star Fox puppets and Shigeru Miyamoto created by The Jim Henson Company, or different models of furniture and portable consoles (including the Game Boy in working order despite the fact that, according the legend, it was damaged during a bombing during the Gulf War).

For passing players in New York, a visit to New York Nintendo is needed. Although this is not a place where it is necessarily possible to do good business, it is a unique place of its kind that allows to immerse minutes in the world of Nintendo, make one or two parts of 3DS and Wii U (and soon NX?) and watch a few collector's items.

Pokémon is a persistent phenomenon for over twenty years now. However, unlike Japan, which has retained its fervor for the franchise, Pokémon craze around slightly breathless over the years by home, the image of "game for kids" having won some minds .

But Pokemon GB has changed that. Those there a few months ago, thought that Pokémon was restricted to less than 10 years now playing Pokemon Go and apparently that was enough to give a taste of playing some original games.

It is in fact the United States has been observed a very positive effect for Nintendo. The Nintendo 3DS has been the best selling console of July in this country. As for the Pokémon games on the platform, they are far from being outdone.

Compared with July 2015, thus a 80% increase in sales of Pokémon Ruby and Sapphire Alpha Omega who was spotted. In the same time, Pokémon X and Y have seen their sales increase by 200%.




Pokémon running strong in the US

Pokémon Omega Ruby and Alpha Sapphire income even in the top 10 sales in the United States, which is unusual since the games date back to November 2014.

One explanation for these increases in sales by Nintendo: Pokemon craze caused by Go And it was also Nintendo's strategy from the beginning..

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